Ogledalo: Belgrade Business International Case Competition 2019 | Organizing a world competition

A total of 20 student teams from universities from as many as 13 different countries, including the United States, Australia, Canada, Russia, Switzerland, China and Thailand, competed in solving three business case studies at this year’s Belgrade Business International Case Competition. The competition was held from April 7th until the 13th in Belgrade, organized by the Faculty of Organizational Sciences and the student management consulting organization Case Study Club.

Students had the opportunity to solve three case studies given by three different companies. The first small case study was provided by TeleGroup. The company TeleGroup gave the participants the task to explore different uses of the innovative system for tracking people and business assets. Competitors were given the task to define a strategic plan for this business model, as well as to propose a pilot market and scaling plan until 2021.

The Coca-Cola Company gave another small case study in which the task was to determine the brand strategy for their new brand Adez, which was recently launched in the Central and Eastern European market. Adez is a plant-based drink, which is a relatively new category of products in this part of Europe. It was a special challenge for the competitors – putting together an innovative strategy for one innovative brand. The students had 5 hours to come up with the best solutions for these case studies.

The last, big case study was given by the company Saga. Saga New Frontier Group tasked competitors with defining a strategy for one of their software solutions, Chatbot Weaver, to enter a selected foreign market. Competitors also had the task of defining the industry in which this solution could be applied, including the target group, the way of selling and promoting the solution, the revenue model as well as other components of the successfully formed strategy for this solution.

The winner of this year’s competition was Canadian University Wilfrid Laurier University, the University of Porto from Portugal won second place, and the third place went to another Canadian university Concordia University. Ophir Rotem, a student at the University of Florida, was recognized as the best presenter in the entire competition.

We would like to thank the “Ogledalo” portal, which published this news on its website and thus supported our work and pointed out the importance of this competition.

The publication is available here:

Article published on 15.04.2019.