Hello world, my name is Aleksandar Trifunjagic. I am currently 23 years old, and I am a Master in Marketing student in UPF Barcelona School of Management. In 2021, I completed my Bachelor Studies in Management, at Faculty of Organizational Sciences. During these four years being Bachelor, I was also a part of Case Study Club at our University, and since October 2021 I am officially an alumni member of this organisation.