Urban Bug: Belgrade Business International Case Competition 2015 | Third place in the world competition

The Belgrade Business International Case Competition (BBICC) was held for the third time in March 2015, in Belgrade. Students of the Faculty of Organizational Sciences were behind this project, and one part of the students was the team that represented the University of Belgrade at the competition.

Schneider Electric, as a premium partner of the third global student competition in solving a business case study in Southeast Europe, gave students a case study that had two tasks. The first was to raise awareness of the Unica brand, while the second was to increase sales of the Unica brand.

The team that won the Belgrade Business International Case Competition this year is Hong Kong University of Science and Technology. The second-placed team comes from the Wharton School of the University of Pennsylvania, while the third place went to the Belgrade team, from the Faculty of Organizational Sciences, University of Belgrade. The members of the team that represented the Faculty of Organizational Sciences are: Ivana Ilić, Nikola Šurlan, Đordje Petrović and Ivan Devedžić under the mentorship of Ana Ivanović.

We thank the portal “Urban Bug” for this post, because it indicates the importance of this competition and recognizes the success that our competitors have achieved.

The publication is available here:

Article published on 02.04.2015.

Participants in the Belgrade Business International Case Competition